A New Approach To Teaching Entrepreneurship

Many entrepreneurship courses teach students “how to write a business plan.” This past term, Stanford introduced a new graduate-level course that takes a different approach to entrepreneurship education: rather that building a static business plan, emphasize customer development, agile development, business models and pivots. Steve Blank charts the progress of this experiment: http://www.xconomy.com/san-francisco/2011/03/08/a-new-way-to-teach-entrepreneurship-class-1-at-stanfords-lean-launchpad/?single_page=true

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This entry was posted on March 8, 2011 at 2:14 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “A New Approach To Teaching Entrepreneurship”

Letitia Green Says:
November 19, 2011 at 5:21 pm | Reply
This is exactly what we do in Entrepreneurship & Financing Class for Tech Ventures at the engineering school at the University of Virginia. We emphasize the ability to pivot, building a business “concept” plan rather than a full business plan, require extensive market testing with surveys to the customer to validate (and in many cases the customer is not always evident), and perfect the pitch for the product on value added, valuation, funds necessary. Oh, and it’s always lots of fun, every class, each class.